Page Last Updated August 17, 2003 |
Introduction The G7 members launched at the G7 Ministerial Conference on the Information Society, held in Brussels in February 1995, the G7 Pilot Project "A Global Marketplace for SMEs." It's overall objective is to "facilitate increased competitiveness and participation in global trade for SMEs by exploiting the opportunities of the global information society." The European Commission, Japan and the USA were nominated as co-ordinators. A preparatory phase defined the terms of reference for this project. Two large scale consultations of industry were initiated to support the objectives and at the end of 1995 the "Objectives And Framework For Action" were adopted. The International Co-ordination of
the G8 Pilot Project: Project Description The main lines of action of the pilot project are organised around three themes A global information network For SMEs, the business requirements of SMEs and the international testbed for pilot projects. Theme 1: A Global Information Network For SMEs This is providing an open environment for SMEs to access and disseminate information for business using international information networks. Japan is the co-ordinator of this theme and is responsible for the setting up and maintenance of the "Global Information Network For SMEs Home Page" which provides an entry point to the theme. Each participating country provides its own home page and links are created between each of them. Many countries now have pages that are linked to Japanese site, including Canada, France, Germany, Italy, The United Kingdom, The United States, the European Union and Korea. Internal organisations also contribute, including the IBCC-Net (Chambers of Commerce) and the United Nations Economic Commission for Europe. Theme 2: SMEs Business Requirements - Legal, Institutional & Technical This addresses the requirements of SMEs for the development and uptake of electronic commerce and span a broad range of topics, identified as follows:
The European Commission is co-ordinating this. To achieve results a co-ordination and co-operation structure has been organised along the three themes for action. These are addressed through a flexible structure of working groups which were set up following consultation with industry in 1995 and a launch workshop in 1996. Participation in these working groups is open to industry and participation by SMEs has been strongly encouraged. Japan has also set up similar working groups to address barriers to electronic commerce. Theme 3:International Testbeds For Electronic Commerce The testbeds aim at establishing practical electronic commerce systems within specific industry sectors. The projects include research and technological development, demonstration and deployment activities and focus on combining existing technologies and solutions to yield a practical system. The testbeds address the businesses and users in Theme 2, validating proposed solutions and providing further feedback on business requirements and the barriers to the uptake of electronic commerce. They also play a major role as "showcases" and contribute to promote awareness. The United States is co-ordinating this theme. Criteria for the selection of testbeds have been agreed and a procedure set up to submit the proposed testbeds to the USA. About 55 projects have declared their interest to qualify as testbeds and are proceeding to register. It has also been decided to extent on an international scale a number of the testbeds and pilot projects to demonstrate the opportunities and advantages of electronic commerce worldwide.
What Is Electronic Commerce? Electronic Commerce is a general concept covering any form of business interaction executed using information and communications technology. This covers interaction between companies, between companies and their customers, or between companies and public administrations. Electronic Commerce includes electronic trading of goods, services both material and non-material, it also includes the advertising and promotion of products and services, the facilitation of contacts between traders, the provision of market intelligence, pre- and post-sales support, and electronic procurement and support for shared business processes. The electronic trading of physical goods and services represents an evolution of the present ways of trading, capitalising on new possibilities offered by technology. The fact that many of these goods and services can be delivered in digital form, represents a revolutionary new way of trading. In this new environment the full commercial transaction cycle can be conducted immediately via a single network, such as Internet. This development implies specific requirements regarding the integration of payment, and control of Intellectual Property Rights (IPR) such as copyright, etc. Depending on how the marketplace reacts, traded "electronic goods" could create totally new markets and revolutionise some industries (such as publishing). Electronic Commerce aims at improving efficiency in terms of lower costs, improving effectiveness in terms of widening market potential and better meeting customers needs and enhancing product and service innovation, notably through customer-supplier interactivity. The full deployment of Electronic Commerce depends on a clear regulatory environment, fast data networks, technology such as electronic payment systems and, above all, on user awareness and the existence of clear business cases. This latter point is the precondition that could unleash the significant private investments that are necessary to develop a critical mass of services and applications. The development of new services and the operational changes implied by electronic commerce require extensive use of IT tools: from sophisticated network systems and computers or often "Information appliances" to multimedia applications. The process of going "on-line" with key business processes, from sales to production control requires mastering of the possibilities offered by information systems. Multimedia development tools, data base access, email, electronic documents become all part of the daily activities and key elements of the operations in even the smallest company that wants to benefit from electronic business. Once users are familiar with the possibilities offered by the information technology and they have understood the business advantage, electronic commerce will be able to have a significant pick up. Contact Points Europe, Middle East, Africa, Former Soviet Union: European Commssion
DGIII/F/6 Office N105 5/25 Tel: +32 (02)
296 81 68 Asia and Australasia: Mr. Yoshitaka TOUI Kasumingaseki
1-3-1 Americas: Ms. Judi Moline
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